George is a longtime entertainment reporter for ABC 7 Eyewitness News. He covers all aspects of the showbiz beat but occasionally ventures outside that zone. In the summer of 2007 while on assignment in South Africa to cover the opening of the Lion King on stage, George did a series of reports involving entertainment, health and programs that empowered women of South Africa with local connections.

During his broadcast career, George has won three Emmy Awards and has been honored with The Press Award by The Publicists Guild of America for his coverage of the entertainment industry. He is one of only four journalists to receive The Critics' Critic Award from The Broadcast Film Critics Association; North America's largest critics group. In 2007, George added weekly film reviews to his ABC 7 duties.

George serves on the board of the charitable group, The Thalians, which raises money for the maintenance of the Thalians Mental Health Center at Cedar-Sinai Medical Center. He and his wife Erin also support various greyhound charities devoted to saving the dogs once their racing days are over. The Pennacchios have two greyhounds of their own named Gabriel and Vivian.